COFFEE CRESCENDO

Has the Coffee bubble burst?

ALPHA LAST REVISION -- July 1, 2017
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Signs of the coffee-pocalypse...

There are always warning signs before an earthquake.  People don't often perceive the warning signs but anecdotal evidence suggests that animals often get a sense that something is wrong.

Only after the fact do humans do a post-mortem to see the signs that were available.

In this article we look at some signs we all should have seen... The transformation of coffee from a Brooklyn perspective.

In 2000 the Brooklyn Lyceum (a theater / gym / cafe outside the then reaches of gentrification, Park Slope and safety) had a coffee shop.  There was not much to it, just some beans from a local roaster, Farinon on Dean Street near 5th Avenue.  The beans were fine for what was presented at the Lyceum cafe, a cup of joe.

  In casual conversation with the roaster we learned that Farinon supplied some high end shops in Manhattan and did a booming business in the Berkshires.

  Brooklyn, not so much.  We asked why and the grumbled response was "Brooklyn knows the price of everything and the value of nothing."